From the Red Rooster to West Bethel Motel—decades of welcoming travelers to Maine's White Mountains
This historic property has been a beacon for travelers along Routes 2, 5 & 26 for generations. From its days as the beloved Red Rooster Motel & Restaurant to today's West Bethel Motel, this location has been helping guests discover the beauty of Western Maine for over half a century.
The property first gained fame as the Red Rooster Motel & Restaurant, operated by the Glines family. With 12 modern units featuring individually controlled heat, tile baths with tub and shower, wall-to-wall carpeting, and television service, it was a premier roadside destination. The on-site restaurant served breakfast and dinner daily, making it a complete stop for travelers exploring Maine's mountain region.
The property transitioned from the Red Rooster name to become West Bethel Motel under new ownership. Through multiple dedicated owners over the decades, the motel maintained its reputation as a trusted stop along the scenic route through Western Maine. The property expanded from the original 12 units to 16 rooms to accommodate growing demand.
Under the McCartneys' ownership, West Bethel Motel continued serving guests visiting Sunday River and exploring the White Mountains. The property maintained its reputation as an affordable, clean alternative to resort accommodations, with modern amenities added to keep pace with guest expectations.
Mark Brown brought his own vision to West Bethel Motel, maintaining the property through evolving market conditions and continuing the tradition of roadside hospitality. The motel remained a trusted stop for skiers, hikers, and families exploring Western Maine's natural beauty.
Aaron Bentley acquired West Bethel Motel from Mark Brown, becoming the latest steward of this historic roadside property. With a background in technology and a vision for modernizing hospitality, Aaron set out to honor the legacy of the Red Rooster while bringing 21st-century efficiency to mountain lodging.
West Bethel Motel has embraced cutting-edge technology while respecting its roots. AI-powered booking systems, smart guest services, and digital conveniences now complement the hands-on hospitality that defined the Red Rooster era. The same stretch of Route 2 that welcomed travelers in the 1950s continues to provide a warm welcome—now enhanced by 21st-century efficiency and 24/7 availability.
Standing at this historic location on Routes 2, 5 & 26, we're proud to continue the tradition established by the Red Rooster Motel. While the name has changed and modern conveniences have been added, our mission remains the same: providing clean, comfortable, affordable accommodations with genuine hospitality.
From the Glines family's restaurant-motel to today's tech-enabled guest experience, this property has evolved with the times while staying true to the core values of roadside hospitality that made the Red Rooster a beloved destination for Maine mountain travelers.
The principles that guide everything we do
We treat every guest like family. From personalized recommendations to going the extra mile, we're here to make your stay memorable.
Cleanliness isn't just a policy—it's our pride. Every room is thoroughly cleaned and inspected to ensure your comfort and safety.
No hidden fees, no surprises. We offer fair pricing, transparent policies, and genuine value that respects your budget.
We're not just hosts—we're your local guides. We know the best trails, hidden gems, and seasonal secrets that make Maine special.
Proud members of the Bethel community, supporting local businesses, conservation efforts, and sustainable tourism practices.
From energy-efficient systems to waste reduction, we're committed to preserving the natural beauty that brings you here.
Seven decades of roadside hospitality
The faces behind your stay
Owner & Operator (Since 2022)
Aaron acquired West Bethel Motel in 2022, bringing a fresh vision of technology-enabled hospitality to this historic property. With AI-powered booking systems and 24/7 digital guest services, Aaron is modernizing the motel experience while preserving the clean, comfortable, affordable accommodations that have defined this location for seven decades. When not optimizing operations, you'll find Aaron skiing Sunday River or hiking Grafton Notch.
Fun fact: Aaron has hiked every trail in the Western Maine Mountains and loves sharing trail recommendations with guests.
From our friendly front desk team to our meticulous housekeeping crew, every member of our staff is committed to making your stay exceptional.
Many of our team members have been with us for years—some even decades—bringing consistency, expertise, and genuine care to every guest interaction.
What sets us apart from other accommodations
Guest reviews consistently praise our cleanliness. We take pride in maintaining high standards that exceed typical motel expectations.
Perfect balance: close enough to Sunday River and Bethel Village for convenience, far enough away for peace, quiet, and better rates.
Unlike chain hotels, we know our guests. Regulars are greeted by name, and first-timers quickly feel like part of the family.
Quality accommodation at honest prices. No resort fees, no parking charges, no hidden costs. What you see is what you pay.
Choose how you check in: traditional front desk service (3-10 PM), 24/7 self-service kiosk in our lobby, or mobile check-in from your phone. Keyless entry with personalized door codes, fast WiFi, and online booking—we blend traditional hospitality with 21st-century convenience.
Whether you're here for skiing, hiking, fall foliage, or summer adventures, we're open year-round with staff who know every season's highlights.
Join the thousands of guests who've made West Bethel Motel their home base for exploring Maine's mountains